Websites for independent home care agencies that bring in clients and caregivers
Senior-level web design and local SEO without the agency overhead. I build the site, the area pages and the Google profile that families and caregivers use to find you.
- Rated 5.0 on Google
- US and UK agencies
- You work with me directly
Why independent agencies get overlooked online
You compete with franchises that have national marketing budgets, and families searching "home care near me" usually find them first. At the same time, you're always hiring, and good caregivers apply wherever applying is easiest.
Most independent agency websites I review have the same gaps:
One page tries to cover every town you serve, so you don't show up in the towns next door.
The site has no clear caregiver jobs page or simple application, so recruitment depends on job boards.
The Google Business Profile hasn't been touched in months.
The site is slow or awkward on a phone, which is where adult children search, often late at night.
What you get
One site that works two ways: it brings in families and it brings in caregivers.
A client-lead website
Clear service pages (companion care, personal care, respite, dementia support, live-in), trust signals (licence or CQC rating, reviews, "locally owned, not a franchise"), and click-to-call on every screen.
Caregiver recruitment pages
A dedicated "Work With Us" section with pay and benefit highlights, what the role involves, and a short mobile application form. You get two pipelines from one site.
Service-area pages
A properly written page for each town or county you cover, so you can rank where families actually search. No copy-paste doorway pages.
Google Business Profile setup and optimisation
Categories, services, service areas, photos, and a review-request process.
Built to be fast and easy to manage
Custom WordPress, mobile-first, technical SEO done right, and you can still edit the basics yourself.
Founding-client offer
I'm taking on my first home care clients and want to earn a few strong case studies.
Website build
- In exchange for a testimonial and permission to publish a case study
Optional care plan
- Hosting, updates and backups
- A weekly Google Business Profile post
- One blog post a month
- A plain-English monthly report
Once the three spots are filled, standard pricing applies.
Why work with me
You get senior-level work at a fraction of agency cost, and I get a case study.
- 7+ years building custom WordPress sites for UK and UAE businesses, including JPI Group, Desert Field, PNL Accountants (UK), Ascend Group (UK) and Thames Hedging landing pages.
- Rated 5.0 on Google.
- Based in Dubai and working with US and UK clients.
- You deal with me directly, not an account manager.
How it works
- Free site auditA 15 minute call or written. I review your current site, Google profile and local rankings, and send you the top fixes.
- Plan and contentWe agree on pages and service areas. I draft the copy and you approve it.
- Build (about 2 to 3 weeks)You review a staging site before anything goes live.
- Launch and Google profileGo live, set up redirects, and optimise your Google Business Profile.
- Ongoing (optional)The care plan keeps the site updated and keeps your Google profile active.
Frequently asked questions
Is the website HIPAA-compliant?
The website is designed so that it doesn't collect health information. Enquiry and job forms ask only for name, contact details, location and a short message, with a clear note not to include medical details. Client intake and care records stay in your care software (such as AxisCare or WellSky), not on the website. In the UK, forms follow UK GDPR basics: a privacy notice, consent wording and minimal data.
Do you work with my care software?
Yes. I can link to your client or caregiver portals and application systems. I don't move health data into the website.
Do I own the site?
Yes. The domain, content and site are yours.
What if I already have a website?
Many agencies do. We can rebuild it, or start with service-area and recruitment pages added to your current site.
Do you write the content?
Yes, using your input. You approve everything, including all claims about licensing, ratings and services.
How long does it take?
Usually 2 to 3 weeks after content is approved.
Do you work with franchises?
This offer is for independent, locally owned agencies.
Free site audit
Send me your website and the towns you serve. Within 2 business days you'll get a short audit: what's costing you client enquiries and caregiver applicants, and what to fix first.
Prefer to talk? Book a free 15-min call